Why You Should Still Be Aggressive With Your Marketing During the Holidays

The holiday season is often seen as a time to wind down, but for savvy businesses, it’s an opportunity to ramp up marketing and public relations efforts. While some brands scale back during this period, those who stay active and aggressive can reap significant rewards. Here’s why maintaining a strong marketing strategy during the holidays is a smart move and how you can maximize your impact.

1. High Consumer Engagement During the Holidays

The holidays are a prime time for consumer activity. Shoppers are actively seeking deals, gift ideas, and seasonal experiences, making them more receptive to marketing messages. A strong PR strategy during this time keeps your brand visible when attention is at its peak.

2. Your Competitors May Be Scaling Back

Many businesses assume the holidays are a time to slow down, creating a unique opportunity for your brand to shine. By staying aggressive, you can fill the void and capture the attention of audiences that other companies may be neglecting.

Action Plan:

• Increase your ad spend strategically to take advantage of less crowded digital spaces.

• Target audiences with messages emphasizing urgency, such as “limited-time holiday offers.”

3. Holiday Sentiment Boosts Brand Loyalty

The holidays evoke emotions like joy, gratitude, and generosity. A well-executed marketing or PR campaign that taps into these sentiments can forge deeper connections with your audience, fostering loyalty long after the season ends.

Engagement Ideas:

• Launch a holiday-themed social media contest.

• Share heartwarming stories of how your brand gives back during the season.

4. The News Cycle Slows, Giving Your Brand More Visibility

During the holidays, the news cycle often slows down, creating more opportunities for PR stories to stand out. Journalists and editors are looking for feel-good stories and timely features, making it easier to get media coverage.

PR Strategy:

• Pitch stories about how your brand supports holiday giving or local communities.

• Highlight unique seasonal offerings that align with holiday trends.

5. Capture Last-Minute Shoppers

Not everyone plans ahead for the holidays. Last-minute shoppers and decision-makers are actively looking for quick solutions, making this a perfect time to promote your products or services.

Tactics for Engagement:

• Offer “last-minute deals” or expedited shipping promotions.

• Use geo-targeted ads to direct local shoppers to your nearest location.

6. Build Momentum for the New Year

Holiday marketing isn’t just about short-term gains. It sets the stage for Q1 success. Aggressive campaigns during the holidays can drive momentum, keeping your brand top-of-mind as consumers transition into the new year.

Tips for Transition:

• End holiday campaigns with teasers about exciting initiatives coming in January.

• Use end-of-year campaigns to highlight your brand’s achievements and build anticipation for what’s next.

7. Digital Channels Are Buzzing

Social media platforms, email inboxes, and e-commerce sites experience a surge in activity during the holidays. Being aggressive ensures your message cuts through the noise and reaches your audience.

Maximize Digital Impact:

• Use festive visuals and hashtags to boost social media engagement.

• Send personalized email campaigns with holiday greetings and exclusive offers.

8. Retargeting Keeps You Top-of-Mind

Many consumers browse but don’t buy immediately during the holidays. An aggressive approach with retargeting campaigns ensures they come back to complete their purchases.

Retargeting Tips:

• Highlight holiday promotions in your retargeting ads.

• Use urgency-driven language, such as “Only a few days left!”

9. Reinforce Your Brand’s Role in Holiday Traditions

Consumers are more likely to remember brands that enhance their holiday experiences. A bold holiday marketing and PR strategy can position your brand as an integral part of their seasonal traditions.

Creative Ideas:

• Partner with influencers to showcase your products in holiday settings.

• Create limited-edition holiday packaging to add a festive touch.

10. Stand Out With Bold Moves

The holiday season is a time for celebration, and bold, creative campaigns can make your brand memorable. From viral videos to unexpected giveaways, don’t be afraid to stand out.

Conclusion

The holidays aren’t a time to go silent; they’re a time to shine. By staying aggressive with your marketing and PR efforts, you can capitalize on increased consumer activity, gain competitive advantages, and build lasting brand loyalty. 

Curious how BrandNEWS can help jumpstart your strategy? Schedule a free consultation and make this season your launchpad for growth and visibility that extends well into the new year.